迪士尼CEO談Disney+內容多樣性遭解讀為「大人不看動畫」陷爭議

迪士尼執行長 Bob Chapek 近日上《華爾街日報》（Wall Street Journal）的 Tech Live 會談，期間疑暗示大人不會想看動畫電影引議。

Chapek 於日前舉行的《華爾街日報》Tech Live 討論 Disney+ 品牌時，提到成人粉絲和觀眾，在陪著自己的孩子看完《木偶奇遇記》、《小飛象》或《小美人魚》，並送孩子去睡覺後，這些家長可能不會再去看另一部動畫電影，強調大人有他們自己想要的東西。

儘管後續補充會鑑於消費者群的彈性，對 R 級內容持開放態度，同時傾聽觀眾的聲音，讓服務比想像的更有自由度，藉此強調內容的多樣化，而非侷限在動畫，但前一句的發言已被不少網友以及海外娛樂網站側重解讀為「大人完全不會想看動畫」，進而引發爭議與討論。

Disney CEO Bob Chapek doesn't believe animation is for adults

"When [adults] put their kids to bed at night after watching [an animated film], they're probably not going to tune into another animated movie. They want something for them"

(via @WSJ) pic.twitter.com/R5BWpxZvzY

— Culture Crave 🍿 (@CultureCrave) October 27, 2022

The CEO of @Disney doesn't believe animated films are for adults. 🙄 #WSJTechLive #BobChapek pic.twitter.com/4eyvR5MM77

— CafeFantasia 💫 (@CafeFantasia) October 26, 2022

Disney CEO Bob Chapek says “our fans & audiences put their kids to bed at night after watching ‘Pinocchio’, ‘Dumbo’ or ‘Little Mermaid’, then they’re probably not going to tune into another animated movie, they want something for them.”

(Source: @WSJ) pic.twitter.com/nAbHWY2cAb

— DiscussingFilm (@DiscussingFilm) October 26, 2022

Let's send @Disney and Bob Chapek a message, since they somehow, after decades of us being here, still don't seem to get it.

If you're an adult over the age of 25 who still enjoys animated films, shows and buying clothing and merchandise featuring animated characters, RT this.

— Clean Green Cuddle Machine (@microdile) October 26, 2022

考量到迪士尼至今發行的不少動畫，若深掘其背後含意，其實受眾可達不低的年齡層。諸如《天外奇蹟》、《玩具總動員》、《可可夜總會》、《腦筋急轉彎》探究的議題，可說都不只是單單讓兒童享受如此簡單，或許因此造成網友反感，有人甚至再把舉例到爛掉的日本動漫作為動畫未必適合兒童的例子。

How could the CEO of freaking Disney have such an awful take

— Colly (@somekiwi5) October 27, 2022

“Animation is for kids”

Meanwhile Chainsaw Man be like: pic.twitter.com/4ZBm0CH9qD

— Ollie Tipper (@ollietipper) October 27, 2022

So that’s why Disney animated movies are so soulless nowadays

— MicahChips (@CrispsShottt) October 27, 2022

然而，也有人對於 Chapek 的一席話持不同看法，認為執行長想表達的應該是大人對同樣類型的影音內容也會感到「疲倦」，因此在有選擇的情況下，或許會考慮看其他片子。

Chapek means “tired” in my language, just like my reaction when I read his comment.

— Plastik Life (@Vermeelo) October 27, 2022

Am I missing his tone somewhere or what? That statement just says that adults might like a change if given a choice. Doesn't really say that animation is not for adults. It's either a bad heading or out of context .

— Phoenix (@Phoenix_rises4) October 27, 2022

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