《英雄聯盟》玩梗「跳舞沒牙」沒標原作者惹炎上 官方致歉:少了一些步驟
《英雄聯盟》玩梗「跳舞沒牙」迷因玩到炎上?英國、愛爾蘭、北歐地區官方 X(舊稱推特)帳號日前發布新英雄「史矛德」版本的沒牙迷因,因為沒有標註原作者遭批評。
he's just a happy lil' guy 🐲 pic.twitter.com/miEXLvDUq3
— League of Legends // UK, IE & Nordics (@LoLUKN) January 11, 2024
跳舞沒牙(Dancing Toothless)出自動畫師 Cas van de Pol 於去年 12 月初創作的一支夢工廠系列動畫二創影片。片長約 12 分鐘的動畫作品裡,首個段落以詼諧的風格帶觀眾回顧《馴龍高手》。主角小嗝嗝(Hiccup)在其中一個環節彈了手指後,黑龍沒牙風騷跳起了魔性的舞蹈。
延伸閱讀:《馴龍高手》迷因「跳舞沒牙」爆紅原作者揭新變體 跟著寶可夢bgm動次動
英國、愛爾蘭、北歐地區的《英雄聯盟》官方便是以 Cas van de Pol 二創版本的沒牙,套上史矛德的外皮,讓這隻同樣是龍屬性的角色開跳時下迷因舞。
史矛德外型的跳舞沒牙發布後,迷因原作者 Cas van de Pol 注意到自己的創意被《英雄聯盟》官方再創作,於是轉推影片表示該找誰請款,同時標註 Riot Games 的官方帳號,似乎是在宣示自己的著作權,也暗示官方沒有事先告知。
who do i invoice for this ? @riotgames https://t.co/2t172lF5vi
— Cas van de Pol (@kn0nker) January 11, 2024
網友看了 Cas van de Pol 的推文後,湧至英國、愛爾蘭、北歐地區的《英雄聯盟》官方留言區給予指教,甚至有人在社群註記(Community Note)補充說明迷因出處,並批評 LOL 在發布動畫之前,沒有徵求任何許可。
so you guys are just going to trace over a artist work and not credit them for it??? what a joke.
— SpookyP9 🏳️⚧️ (@alreadyademon35) January 12, 2024
Pay the original artist
— Henry 🇺🇸 (@MrDarthhenry) January 12, 2024
Not y’all tracing over the original artists shit and not giving ANY credit💀💀
— ✭ 𝐉 𝐎 𝐙 𝐈 𝐄 ✭🇵🇸 | Fox Vtuber/Artist!💚☁️ (@artzytoast_) January 12, 2024
YO WHERES THE CREDIT WHERE WAS THE PERMISSION?
— Patsu! ⭐ (@PatStaru) January 12, 2024
然而,部分的人認為這是迷因的範疇。除此之外,也有人點出 Cas van de Pol 的跳舞沒牙迷因不算原創,不只參考夢工廠的《馴龍高手》,沒牙的舞姿更是借鏡多年前一隻動次動的蜥蜴。
Not to be rude but isn't that the point of the meme?
— A IDIOT NAMED KADEN (@KadenDrawsStuff) January 12, 2024
not defending riot either but he kinda has prolly made money off of a dreamworks film character and an already present meme so he cant really ask for money
— Wilsepher (@MemedudeBoi) January 12, 2024
And he just copied this pic.twitter.com/Di74FvHMaq
— Cellxs🍊 (@nahuelini) January 12, 2024
對此,力挺 Cas van de Pol 的人覺得一般人玩梗還說得過去,但《英雄聯盟》這種大 IP 拿來用在社群行銷,這樣的行為一點也不酷。
When regular people do it for fun, thats cool. When big corporations copy a meme with a distinct creator to advertise their product, thats not cool.
— RJ Palmer (@arvalis) January 12, 2024
面對各方的聲浪,LOL 官方最終回覆 Cas van de Pol 的推文表達歉意,承認在製作影片到發布貼文的過程少了一些步驟,沒有讓 Cas van de Pol 參與到。願意彌補缺失,因此已寄送郵件尋求進一步的討論。
Hi Cas, we've missed a few steps by not including you in the process around the creation of this piece, and we apologize for it.
— League of Legends // UK, IE & Nordics (@LoLUKN) January 12, 2024
We'd like to make it right. We've dropped you an email to discuss.
就 LOL 的回應,網友不甚買單,對「少了一些步驟」這句話嗤之以鼻,並給予冷嘲熱諷。
Yeah skip straight to payment lads, it's the only right thing to do
— Theebz (@theTheebz) January 12, 2024
"Missed a few steps", my guys you stole art. You had no intention to talk to the creator until you were publicly called out.
— Kaya (@Kaya_Redcoure) January 12, 2024
Anyone who says "oh the artist used a DreamWorks character" or "they used someone else's dance animation" is entirely missing the point and coping hard.
"We've missed a few steps." pic.twitter.com/xpvjOIjLDh
— 💖💕ᑕᗩᖇᒪI💕💖 (@TheCarliCave) January 12, 2024
You didn't "miss a few steps," your marketing executives saw something trending and said "hey, that's ours now, get the art team to copy it and ride the trend." It's a lack of respect and ethics in your management. Do better.
— Charlie🟨⬜🟪⬛ (@AiutaSilva) January 12, 2024
"missed a few steps" looking a lot like "took the plagiarism elevator"
— HolBolDoArt🏳️🌈 (@HolBolDoTweet) January 12, 2024
My guy, you missed ALL the steps.
— Conwy (WoW & LOL) (@ConwyMMO) January 12, 2024
« A few steps » pic.twitter.com/MOd6LxAuPQ
— Issam 🅴 (@i_frz3) January 12, 2024